National Coupon Month

September is National Coupon Month. As Americans embrace frugality, both coupon distribution and use have increased significantly over the past year, further demonstrating this strong desire to spend wisely and save. Seeking coupons, savings and deals remains commonplace as National Coupon Month is recognized throughout September for the 13th consecutive year.

 

Coupon Facts

1. Coupon redemption in the first half of 2010 increased by 7.9%, outpacing results in the first half of 2009. Consumers saved nearly $2 billion with coupons during this time frame.¹
2. Coupon distribution in the first half of 2010 increased by 11.4%. Marketers offered 18 billion more consumer packaged goods coupons during this time period.¹
3. 93% of shoppers said they will remain cautious and keep spending at their current level, even if the economy improves.²
4. 92% of shoppers have changed their grocery shopping behavior in the last two years.² 
5. 97% of consumers want to know the cost of the item before buying.³
6. CPG marketers continue to allocate the largest share of coupons — 85% — in the free-standing insert (FSI).¹
7. In 2010, the Internet continues to grow at a much faster pace than all other distribution media, up 79% from a year ago, but it represents 1.2% of all coupon distribution.¹
8. 91% of shoppers would walk away from the "perfect sweater" if it wasn´t on sale. 73% would come back later during a sale with a store coupon; and 19% would go to the sale racks instead.⁴  
9. CPG distribution increased by 11% in 2009 (311 billion coupons distributed) — the largest single-year distribution quantity recorded.⁵
10. Consumers redeemed nearly 3.2 billion coupons — a 23% increase (second largest increase in coupon redemption ever recorded) in 2009.⁵
11. Consumers saved nearly $3.5 billion with coupons in 2009, an increase of $800 million or nearly 30% more than the prior year.⁵
12. 51% of consumers indicate they will consider each purchase more carefully over the next five years. (Nearly as many say that they will become more price-conscious when buying clothing/food and that keeping a balanced budget will remain in the forefront).⁶
13. 65% of shoppers use cents-off coupons received in the mail or from newspapers/magazines.⁷
14. In 2009, 88% of consumers said they used coupons when planning shopping lists; an increase of 10% from 2007.⁵
15. 73% (3 out of 4) of shoppers stock up on an item when they find a bargain.⁷
16. 42% of shoppers are more likely to buy private label in 2010.⁸
17. 77% of consumers use CPG coupons on a regular basis.⁹
18. One year ago, 66% of consumers (a record number) were focused on needs over wants; 60% in Jan. 2010 — an indicator that consumer spending — at least on impulses or non-necessities — is likely to remain tight during Q1 of 2010.⁶
19. The projected redemption value of U.S. online coupons delivered via the Internet, e-mail and mobile in 2010 is $12.7 billion¹⁰

¹NCH Marketing Services, Inc., Mid-Year 2010 Coupon Facts Report
²The 2010 American Pantry Study: The New Rules of the Shopping Game by Deloitte and Harrison Group
³ National Grocers Assoc. 2010 Consumer Panel Survey
⁴ Redplum.com Savings Style Survey, July 2010
⁵NCH: U.S. CPG 2009 Coupon Marketplace Facts
⁶BIGresearch's Consumer Intentions & Actions Survey, Jan. 2010
⁷National Grocers Assoc. 2010 Consumer Panel Survey
⁸Supermarket Guru® 2010 Top Food Trends
⁹NCH Coupon Facts Report, 2010
¹⁰Borell Associates, "What's On Sale? Coupon and Sales Circulars Move Online"

 

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Happy Labor Day

Hope you have the day off, after toiling away all these months. We're enjoying a nice long weekend.

Survivor

If you're sticking around Tampa Bay this weekend, here's a fun free event. Busch Gardens is hosting a concert on Sunday Sept 5 in Gwazi field at 4pm. The old eighties band Survivor will be playing for FREE (included with park admission).

And The Winner Is...

The winner of the latest giveaway of the General Mills Boxtops and MyBlogSpark gift pack and Target gift card is Dianne (dpoff1961@). The winner has been notified by email and has 24 hours to respond or a new winner will be picked.

 

Thanks to everyone who entered!

Tampa $10 off $50 Publix Coupon in Mail Today

If you're in #Tampa, check your Red Plum mailer, the junk mail ads for a coupon. Its been reported that there is a $10 off $50 Publix coupon on the BOGO ad. Coupon expires 9/14/10

$25 Target Gift Card

Don't forget to enter my #giveaway for a $25 Target Gift Card and General Mills gift package which includes Hefty bags, Cheerios, Grape Jelly, Granola Bars, Fruit Snacks and Hamburger Helper products. The giveaway closes tonight 8/31/2010 at midnight.

 

I just used my Target gift card to yesterday to score some cheap Mt Dew and Sobe water.

Ball Park Franks BOGO coming up at Publix

Last week there was a great coupon for Ball Park Franks on facebook, that I mentioned HERE. Well, lucky us! Publix has the Ball Park Franks on BOGO coming up this Thursday 9/2 - 9/8. Here's the deal: get 2 packs of hotdogs, use 2 prints of your facebook coupon and they are BOTH FREE! Stockup time.

Ball Park Beef Franks Regular, Bunsize, Fat-Free, Singles, Grillmaster or cheese or Fat-Free Smoked White Turkey Franks, 12.8 to 16 oz pkg (Excluding Angus) BOGO $3.99
-$1/2 Ball Park Products 8/1/2010 RP Insert (exp 9/11/2010)
-$0.75/2 Ball Park Products 8/1/2010 RP Insert (exp 9/11/2010)
-$2/1 Facebook coupon (no longer available)
-FREE Sara Lee Buns ( up to $2.00) with the purchase of 2 Ball Park Franks DND starts with 5 Tearpad

For the complete Publix Sneak Peek, check out www.iheartpublix.com

 

#Rays WIN & Get 10 Strikeouts Free Papa Johns Pizza

Well, last night Sunday, 8/29 the #Rays beat the Red Sox again, and they also got 10 strikeouts. For folks in the #Tampa Bay area, that means free Papa Johns Pizza! Just bring your ticket stub from the game or print your certificate HERE and bring it into the nearest Kanes Furniture store to exchange for your free 10" cheese pizza at Papa Johns. But hurry, you need to print your certificate TODAY, but you have three (3) days to redeem it at Kanes.

 

Also don't forget to enter my #giveaway for a Free $25 Target gift card and Boxtops gift pack (thanks to General Mills and Blogspark for providing the gift card and gift pack), you need to leave a comment on THIS BLOG POST and the deadline for entry is Tuesday, 8/31 at 11:59 pm.

#Publix Changes

My love affair with Publix is over, its moved onto the part of a relationship where there are some uncomfortable situations. My last three trips to Publix have sucked, and especially today. I walked away from the checkout and said forget it, I'm not shopping here.

 

I know things are changing and Publix tells us that the couponing has gotten out of hand. They are losing money, especially on honoring competitor coupons. Today I saw this sign: Attention Customers, Effective Sat 8/28/10 we will no longer accept competitor coupons from Albertsons, U Save, Save A Lot, and Whole Foods.  We will only accept, Aldi, Target, GFS, Sweetbay and Winn Dixie.

 

So at least I was warned, so I didn't even bother with pulling out my SAL coupon. But as luck would have it, there were 2 Thermacare on the shelf. That should have been a red flag. Whenever Thermacare is in stock it means the store believes the $5 off PQ requires 2 products, not one Thermacare. Anyway, I said I didn't want it then, but DH said NO WE DON"T WANT ANY OF IT. He was pissed, and called the store manager over to say we wouldn't be purchasing from their store any longer.

 

Anyway, we needed some fruit for making fruit salad and went to another store close to our house. I asked the store manager if I could use the $5 off $25 Save A Lot coupon and he said yes. But if there were a lot of other coupons they like to have that coupon used at the end. My order was $34 and I told him I didn't think it would be over $25 at the end. The young male cashier suggested we just use that coupon first, and the manager said "sure, that works" and walked away. I paid $0.79 and the dude complimented me on my great shop.

 

Thats the way it used to be and what my expectations are, to have a pleasant trip.

#Rays 10 Strikeouts Kanes Free Papa Johns Pizza

Its Friday night and the #Rays game isn't over, its only the 7th inning and they got 10 strikeouts already!. Yeah more free Papa Johns Pizza. Tomorrow (or maybe later tonight) you can print your certificate at www.kanesstrikeoutcontest.com. But hurry, you only have one day to print it, but you have 3 days to redeem it at a Kanes store near you. The certificates now are valid until 10/25/2010.